{"id":1786,"date":"2015-01-01T14:50:26","date_gmt":"2015-01-01T20:50:26","guid":{"rendered":"https:\/\/dev.inoma.mx\/?p=1786"},"modified":"2021-10-22T14:58:56","modified_gmt":"2021-10-22T19:58:56","slug":"user-acquisition-campaign-launched-through-google-adwords","status":"publish","type":"post","link":"https:\/\/inoma.mx\/index.php\/en\/2015\/01\/01\/user-acquisition-campaign-launched-through-google-adwords\/","title":{"rendered":"User acquisition campaign launched through Google Adwords"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">We achieved 55,054 clicks in ads and 3,018 registries in LabTak.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From August to December of 2014 we had an acquisition campaign of users of our site of teachers LabTak through Google Grants. All this so parents and teachers can get to know the benefits lo LabTak on a larger scale, and then register their children and\/or students in TAK-TAK-TAK. With this campaign we achieved 55,054 clicks in ads an 3,018 registries in LabTak.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The speed with which the technology is moving today is allowing us to have a wider reach, effectiveness and efficiency in its use, it allows us to create new ways of learning and teaching.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We achieved 55,054 clicks in ads and 3,018 registries in LabTak. From August to December of 2014 we had an acquisition campaign of users of our site of teachers LabTak through Google Grants. All this so parents and teachers can get to know the benefits lo LabTak on a larger scale, and then register their [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[31],"tags":[],"class_list":["post-1786","post","type-post","status-publish","format-standard","hentry","category-sin-categoria-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>User acquisition campaign launched through Google Adwords - Inoma | Por ti mismo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inoma.mx\/index.php\/en\/2015\/01\/01\/user-acquisition-campaign-launched-through-google-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"User acquisition campaign launched through Google Adwords - Inoma | Por ti mismo\" \/>\n<meta property=\"og:description\" content=\"We achieved 55,054 clicks in ads and 3,018 registries in LabTak. From August to December of 2014 we had an acquisition campaign of users of our site of teachers LabTak through Google Grants. All this so parents and teachers can get to know the benefits lo LabTak on a larger scale, and then register their [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/inoma.mx\/index.php\/en\/2015\/01\/01\/user-acquisition-campaign-launched-through-google-adwords\/\" \/>\n<meta property=\"og:site_name\" content=\"Inoma | Por ti mismo\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/InomaMexico\" \/>\n<meta property=\"article:published_time\" content=\"2015-01-01T20:50:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-22T19:58:56+00:00\" \/>\n<meta name=\"author\" content=\"INOMA\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@inomamexico\" \/>\n<meta name=\"twitter:site\" content=\"@inomamexico\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"INOMA\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/inoma.mx\\\/index.php\\\/en\\\/2015\\\/01\\\/01\\\/user-acquisition-campaign-launched-through-google-adwords\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/inoma.mx\\\/index.php\\\/en\\\/2015\\\/01\\\/01\\\/user-acquisition-campaign-launched-through-google-adwords\\\/\"},\"author\":{\"name\":\"INOMA\",\"@id\":\"https:\\\/\\\/inoma.mx\\\/#\\\/schema\\\/person\\\/aabeff1d6554c2d54117fdcae30b4abc\"},\"headline\":\"User acquisition campaign launched through Google Adwords\",\"datePublished\":\"2015-01-01T20:50:26+00:00\",\"dateModified\":\"2021-10-22T19:58:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/inoma.mx\\\/index.php\\\/en\\\/2015\\\/01\\\/01\\\/user-acquisition-campaign-launched-through-google-adwords\\\/\"},\"wordCount\":111,\"publisher\":{\"@id\":\"https:\\\/\\\/inoma.mx\\\/#organization\"},\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/inoma.mx\\\/index.php\\\/en\\\/2015\\\/01\\\/01\\\/user-acquisition-campaign-launched-through-google-adwords\\\/\",\"url\":\"https:\\\/\\\/inoma.mx\\\/index.php\\\/en\\\/2015\\\/01\\\/01\\\/user-acquisition-campaign-launched-through-google-adwords\\\/\",\"name\":\"User acquisition campaign launched through Google Adwords - Inoma | Por ti mismo\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/inoma.mx\\\/#website\"},\"datePublished\":\"2015-01-01T20:50:26+00:00\",\"dateModified\":\"2021-10-22T19:58:56+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/inoma.mx\\\/index.php\\\/en\\\/2015\\\/01\\\/01\\\/user-acquisition-campaign-launched-through-google-adwords\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/inoma.mx\\\/index.php\\\/en\\\/2015\\\/01\\\/01\\\/user-acquisition-campaign-launched-through-google-adwords\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/inoma.mx\\\/index.php\\\/en\\\/2015\\\/01\\\/01\\\/user-acquisition-campaign-launched-through-google-adwords\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\\\/\\\/inoma.mx\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"User acquisition campaign launched through Google Adwords\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/inoma.mx\\\/#website\",\"url\":\"https:\\\/\\\/inoma.mx\\\/\",\"name\":\"Inoma | Por ti mismo\",\"description\":\"Nuestra propuesta de valor, aprendizaje con diversi\u00f3n\",\"publisher\":{\"@id\":\"https:\\\/\\\/inoma.mx\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/inoma.mx\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/inoma.mx\\\/#organization\",\"name\":\"Inoma\",\"url\":\"https:\\\/\\\/inoma.mx\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/inoma.mx\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/dev.inoma.mx\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/Inoma-540x180px.png\",\"contentUrl\":\"https:\\\/\\\/dev.inoma.mx\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/Inoma-540x180px.png\",\"width\":540,\"height\":180,\"caption\":\"Inoma\"},\"image\":{\"@id\":\"https:\\\/\\\/inoma.mx\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/InomaMexico\",\"https:\\\/\\\/x.com\\\/inomamexico\",\"https:\\\/\\\/www.instagram.com\\\/inomamexico\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCJzUbNBQs8lzvaSSmlliXig\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/inoma.mx\\\/#\\\/schema\\\/person\\\/aabeff1d6554c2d54117fdcae30b4abc\",\"name\":\"INOMA\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a17f18eaf52af7305d05e3e9fef10908a5940dc49c05a3948146ac34615f16ce?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a17f18eaf52af7305d05e3e9fef10908a5940dc49c05a3948146ac34615f16ce?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a17f18eaf52af7305d05e3e9fef10908a5940dc49c05a3948146ac34615f16ce?s=96&d=mm&r=g\",\"caption\":\"INOMA\"},\"description\":\"Estos art\u00edculos son realizados con ayuda de un equipo de voluntarios y colaboradores de la organizaci\u00f3n, quienes en conjunto con el \u00e1rea de Desarrollo Institucional y Educaci\u00f3n, investigan y redactan su contenido.\",\"sameAs\":[\"https:\\\/\\\/inoma.mx\"],\"url\":\"https:\\\/\\\/inoma.mx\\\/index.php\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"User acquisition campaign launched through Google Adwords - Inoma | Por ti mismo","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/inoma.mx\/index.php\/en\/2015\/01\/01\/user-acquisition-campaign-launched-through-google-adwords\/","og_locale":"es_MX","og_type":"article","og_title":"User acquisition campaign launched through Google Adwords - Inoma | Por ti mismo","og_description":"We achieved 55,054 clicks in ads and 3,018 registries in LabTak. From August to December of 2014 we had an acquisition campaign of users of our site of teachers LabTak through Google Grants. All this so parents and teachers can get to know the benefits lo LabTak on a larger scale, and then register their [&hellip;]","og_url":"https:\/\/inoma.mx\/index.php\/en\/2015\/01\/01\/user-acquisition-campaign-launched-through-google-adwords\/","og_site_name":"Inoma | Por ti mismo","article_publisher":"https:\/\/www.facebook.com\/InomaMexico","article_published_time":"2015-01-01T20:50:26+00:00","article_modified_time":"2021-10-22T19:58:56+00:00","author":"INOMA","twitter_card":"summary_large_image","twitter_creator":"@inomamexico","twitter_site":"@inomamexico","twitter_misc":{"Escrito por":"INOMA","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/inoma.mx\/index.php\/en\/2015\/01\/01\/user-acquisition-campaign-launched-through-google-adwords\/#article","isPartOf":{"@id":"https:\/\/inoma.mx\/index.php\/en\/2015\/01\/01\/user-acquisition-campaign-launched-through-google-adwords\/"},"author":{"name":"INOMA","@id":"https:\/\/inoma.mx\/#\/schema\/person\/aabeff1d6554c2d54117fdcae30b4abc"},"headline":"User acquisition campaign launched through Google Adwords","datePublished":"2015-01-01T20:50:26+00:00","dateModified":"2021-10-22T19:58:56+00:00","mainEntityOfPage":{"@id":"https:\/\/inoma.mx\/index.php\/en\/2015\/01\/01\/user-acquisition-campaign-launched-through-google-adwords\/"},"wordCount":111,"publisher":{"@id":"https:\/\/inoma.mx\/#organization"},"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/inoma.mx\/index.php\/en\/2015\/01\/01\/user-acquisition-campaign-launched-through-google-adwords\/","url":"https:\/\/inoma.mx\/index.php\/en\/2015\/01\/01\/user-acquisition-campaign-launched-through-google-adwords\/","name":"User acquisition campaign launched through Google Adwords - Inoma | Por ti mismo","isPartOf":{"@id":"https:\/\/inoma.mx\/#website"},"datePublished":"2015-01-01T20:50:26+00:00","dateModified":"2021-10-22T19:58:56+00:00","breadcrumb":{"@id":"https:\/\/inoma.mx\/index.php\/en\/2015\/01\/01\/user-acquisition-campaign-launched-through-google-adwords\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/inoma.mx\/index.php\/en\/2015\/01\/01\/user-acquisition-campaign-launched-through-google-adwords\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/inoma.mx\/index.php\/en\/2015\/01\/01\/user-acquisition-campaign-launched-through-google-adwords\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/inoma.mx\/"},{"@type":"ListItem","position":2,"name":"User acquisition campaign launched through Google Adwords"}]},{"@type":"WebSite","@id":"https:\/\/inoma.mx\/#website","url":"https:\/\/inoma.mx\/","name":"Inoma | Por ti mismo","description":"Nuestra propuesta de valor, aprendizaje con diversi\u00f3n","publisher":{"@id":"https:\/\/inoma.mx\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/inoma.mx\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/inoma.mx\/#organization","name":"Inoma","url":"https:\/\/inoma.mx\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/inoma.mx\/#\/schema\/logo\/image\/","url":"https:\/\/dev.inoma.mx\/wp-content\/uploads\/2021\/04\/Inoma-540x180px.png","contentUrl":"https:\/\/dev.inoma.mx\/wp-content\/uploads\/2021\/04\/Inoma-540x180px.png","width":540,"height":180,"caption":"Inoma"},"image":{"@id":"https:\/\/inoma.mx\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/InomaMexico","https:\/\/x.com\/inomamexico","https:\/\/www.instagram.com\/inomamexico\/","https:\/\/www.youtube.com\/channel\/UCJzUbNBQs8lzvaSSmlliXig"]},{"@type":"Person","@id":"https:\/\/inoma.mx\/#\/schema\/person\/aabeff1d6554c2d54117fdcae30b4abc","name":"INOMA","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/a17f18eaf52af7305d05e3e9fef10908a5940dc49c05a3948146ac34615f16ce?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a17f18eaf52af7305d05e3e9fef10908a5940dc49c05a3948146ac34615f16ce?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a17f18eaf52af7305d05e3e9fef10908a5940dc49c05a3948146ac34615f16ce?s=96&d=mm&r=g","caption":"INOMA"},"description":"Estos art\u00edculos son realizados con ayuda de un equipo de voluntarios y colaboradores de la organizaci\u00f3n, quienes en conjunto con el \u00e1rea de Desarrollo Institucional y Educaci\u00f3n, investigan y redactan su contenido.","sameAs":["https:\/\/inoma.mx"],"url":"https:\/\/inoma.mx\/index.php\/author\/admin\/"}]}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/inoma.mx\/index.php\/wp-json\/wp\/v2\/posts\/1786","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/inoma.mx\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/inoma.mx\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/inoma.mx\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/inoma.mx\/index.php\/wp-json\/wp\/v2\/comments?post=1786"}],"version-history":[{"count":1,"href":"https:\/\/inoma.mx\/index.php\/wp-json\/wp\/v2\/posts\/1786\/revisions"}],"predecessor-version":[{"id":1787,"href":"https:\/\/inoma.mx\/index.php\/wp-json\/wp\/v2\/posts\/1786\/revisions\/1787"}],"wp:attachment":[{"href":"https:\/\/inoma.mx\/index.php\/wp-json\/wp\/v2\/media?parent=1786"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/inoma.mx\/index.php\/wp-json\/wp\/v2\/categories?post=1786"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/inoma.mx\/index.php\/wp-json\/wp\/v2\/tags?post=1786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}