In the State of Puebla we had to media campaigns, which had the goal of attracting more users.
The first campaign took place with the Wal-Mart Foundation, which started on August 5th and ended on September 15th in 2013 in the state of Puebla. It consisted on placing cards (which had pre-registered users and passwords) and promotional cartons in Bodega, Mi bodega, BAE, Superama, Sam’s, Suburbia, Vips and Portón stores in this State.
The second media campaign was in the television, were a spot was transmitted to promote TAK-TAK-TAK in some channels of Regional Televisa in the state of Puebla. The first phase of the Televisa campaign lasted three weeks; from August 12th to September 2nd of 2013.The spots’ creator was Ogilvy & Mather, while the animation was in the hands of Anima Estudios.
The second phase another promotional spot was transmitted of TAK-TAK-TAK supported by the characters of Chavo del 8. Chespirito Foundation gave us a license to use their images to reinforce and generate a greater impact in the promotion of the TAK-TAK-TAK site. The campaign lasted 3 weeks, from September 2nd to September 23rd. The creator of the creative concept of the spot was Ogilvy & Mather, while the animation was in the hands of Anima Estudios.
